Top ten stores for denim

Madewell
J.Crew’s trendy, wallet-friendly sibling has—wait for it—a denim bar! Here, trained experts will help you sort through four sexy fits and 35 washes to find the best pair for your bod. 486 Broadway at Broome St (212-226-6954, madewell1937.com)

7 for All Mankind
This denim megabrand has finally opened its first-ever New York location, where customers can shop the line’s complete collection, including women’s, men’s and kids’ denim and sportswear, as well as handbags and accessories. The 3,000-square-foot space also offers on-site tailoring to all shoppers. 394 West Broadway between Broome and Spring Sts (212-226-8615)

Atrium
Sure, the store can be loud (it frequently hosts an in-house DJ), but the denim walls in the back are worth the headache. It offers labels like Joe’s, Nudie, Prps, Rock & Republic and J Brand (from $170) and more. 644 Broadway at Bleecker St (212-473-9200)

Mavi
With a name that's Turkish for “blue,” the Istanbul company shows its true colors at its 3,500-square-foot flagship. Floor-to-ceiling shelves are neatly stocked with piles of denim, including organic-cotton pants ($98 and up) for tree huggers. 832 Broadway between 12th and 13th Sts (866-628-4575)

Earnest Sewn
Established by former Paper Denim & Cloth designer Scott Morrison, this culty jeans label marries vintage American style with old-school workmanship. Each pair ($180 and up) can take up to 18 hours to make, and boasts butt-boosting pockets, flattering seams and signature numbers stamped on the inside of its waistband. 71 Gansevoort St between Greenwich and Washington Sts, third floor (212-675-0553)

Diesel Denim Gallery
One of two of its kind in the world (the other DDG is in Tokyo), the Italian streetwear brand’s sleek shop houses limited-edition selvage so rarefied that it’s on par with the boutique’s cutting-edge art installations, by such creatives as Sydney collective Korban/Flaubert. True denim devotees flock to the minimally adorned spot to snap up hand-distressed pieces. With some styles costing $400, prices can rival investing in a print from a Chelsea art gallery, but fans swear that the jeans’ fit seems bespoke. What’s more, you won’t have to slave over that stubborn ketchup stain: Denim clients snag free cleaning of their purchases for life from the in-house laundry service. 68 Greene St between Broome and Spring Sts (212-966-5593)

Lucky Brand Jeans
A little bit country and a little bit rock & roll, this 28-year-old Californian company prides itself on its supersoft, vintage-looking dungarees ($88–$148). The four-clover label’s seven locales offer a multitude of silhouettes, including straight leg, bootleg and relaxed for lovers of West Coast casual chic. What’s more, you can chill out postshopping with a game of billiards at the Broadway depot’s downstairs pool table, or caffeinate at its in-house coffee bar. 535 Broadway between Prince and Spring Sts (212-680-0130, luckybrand.com)

Miss Sixty
Vamp up your blue-jean stash with this urban label’s bold, sexy goods. Its mod bi-level shrine to everything blue proffers ’70s-inspired Second Skin trousers ($169–$199) and faded wide-leg pants ($189–$209) from the ultrafemme MS line, as well as Energie’s rugged men’s jeans (starting at $149). 901 Broadway at 20th St (212-575-0315, misssixty.com)

National Jean Company
Like the Barnes & Noble of jeans, this retailer houses an impressive 3,000 pairs in its uptown flagship, and its wood-walled “denim library” offers more than 20 labels ($180–$275). Happily, you won’t have to study up on its extensive selection, since dungarees expert Jean-Luc Quevauvilliers can recommend the right silhouette and label for your body type. 1375 Third Ave between 78th and 79th Sts (212-772-2392)

True Boutique
Specializing in hard-to-find sizes like 00 and 16, this spanking-new boutique offers scads of insidery denim brands (starting at $46), including Guido & Mary, Beija-Flor and C.enne.V, along with well-known lines like James and Jordache. There’s also an on-premises tailor who will hem your jeans for free while you wait. 278 Mott St between E Houston and Prince Sts (212-431-7709, betruenyc.com)

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