BROOKLYN | LOWER EAST SIDE | SOHO/NOLITA | EAST VILLAGE/GREENWICH VILLAGE | UNION SQUARE | MEATPACKING DISTRICT | MIDTOWN/HELL'S KITCHEN | UPPER EAST SIDE | UPPER WEST SIDE
Midtown/Hell’s Kitchen
Bra Tenders
Suppliers for the American Ballet Theatre and such Broadway shows as The Producers, this by-appointment-only shop is Hell’s Kitchen’s secret weapon against uncomfortable, binding undergarments. The funky yellow showroom is packed to the ceiling with thousands of styles of brassieres (from $29), tights ($10–$29) and panties ($7–$125) from a host of well-priced brands. Custom fittings are also available but must be booked in advance. 630 Ninth Ave at 44th St, suite 601 (212-957-7000)
Henri Bendel
Lingerie junkies will want to sprint to the ritzy department store’s third floor, which is wholly dedicated to stocking your trousseau with more than 30 brands of gorgeous wares. Wander through its ten themed rooms, including one done up in shocking pink hues with an S-shaped leather chaise and another with images of legs silk-screened on the walls. Established names like Diane von Furstenberg and Cavalli share the racks with the house line and indie labels such as I.D. Sarrieri. If you’re stumped about what bustier ($300) works best for your silhouette, the knowledgeable staff will help you navigate the broad selection. 712 Fifth Ave between 55th and 56th Sts (212-247-1100)
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