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  • Shopping

    Market watch

    A recession may be looming, but our favorite newcomers still deserve your hard-earned cash.
    By Helen Yun

    LOWER EAST SIDE  |  CHINATOWN  |  NOLITA/SOHO  |  EAST VILLAGE  |  UNION SQUARE  |  MEATPACKING DISTRICT  |  UPPER EAST SIDE  |  BROOKLYN  |  MORE

    Lower East Side

    Dear: 55
    Called “the White House” by its neighbors due to its alabaster interior, this edgy joint promises to veto unstylish wardrobes. Owner Moon Rhee and designer Hey Ja Do fill the gallery-like setting with elegant vintage womenswear and accessories from such haute labels as Vivienne Westwood, Alexander McQueen, Rick Owens and Comme des Garçons. Do’s one-of-a-kind jewelry, often crafted from found objects like antique chandeliers, should guarantee that you’ll never look like you raided the First Lady’s collection of pearls. 55 Clinton St between Rivington and Stanton Sts (212-673-3494)

    Earnest Sewn Co.
    We love the cult denim brand’s Meatpacking District flagship and its pop-up shop championing everything from Jimmyjane vibrators to indie label Trovata, but we always secretly wished that it would open a second outpost, wholly dedicated to its Americana-inspired frill-free pieces. Fortunately, this rustic branch quietly arrived last September in the Tenement Museum’s gift shop, answering our stylish prayers for broken-in jeans. 90 Orchard St at Broome St (212-979-5120)

    Honey in the Rough
    When we’re in the mood for something sweet and charming, we hit this cozy, ultrafemme boutique. Owner Ashley Hanosh fills the well-worn spot with an excellent lineup of local indie labels including Mociun, Samantha Pleet and Eventide, as well as more well-known brands like Sue Stemp. 161 Rivington St between Clinton and Suffolk Sts (212-228-6415)

    Suite Orchard
    Fashion veterans and sisters Cindy and Sonia Huang worked at Diane von Furstenberg and Chloé, respectively, before joining forces to make their mark on the LES. Adorned with gray-and-white-striped walls, the boudoir-inspired spot pays tribute to their well-honed aesthetic via gamine pieces from Alice Ritter, Jovovich-Hawk and the siblings’ own Soni & Cindy line. 145A Orchard St at Rivington St (212-533-4115)

    Travessia
    Worth the long trek east from the subway, this art-fashion hybrid should please gallerists, or those just looking for striking works for their home and closet. Its stark white walls place the focus on rotating exhibits by fledgling artists, as well as hard-to-find, avant-garde lines including StarStyling and Hui-Hui. 176 Stanton St between Attorney and Clinton Sts (travessia-nyc.com)

    NEXT: CHINATOWN »

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    Time Out New York / Issue 644 : Jan 30–Feb 5, 2008
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