10. East River Plaza
On the former site of the Washburn Wire Factory, along the FDR Dr between 116th and 119th Sts
Expected: October 2009
What it brings to the neighborhood: This giant shopping mall will provide suburban-style big-box shopping, complete with parking and stores like Target and Best Buy. The project’s backers say it will also bring 1,200 to 2,000 retail jobs and will generate tens of millions in new sales-tax revenues for the city.
What it takes away: Fresh air? Critics contend it will be easier to get to the mall by car than by public transit, and that both traffic and air quality will suffer as a result.
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The Rockaways is experiencing a major redevelopment and for N.Y standard, is very cheap to rent and buy.
How are they even allowed to represent projects like the way this is depicted? The looming fake illustration makes the building look like it's in the middle of some suburban corporate campus, not the insanely dense and cluttered Queensboro Plaza area. That rooftop deck will seem cozy with the clatter and squeal of the #7 train 50 feet away. More absurdly placed, cheaply built habitats for Bloomberg's lemmings. I hope the building offers a permanent supply of Kool-Aid in its lobby Sub-Zero.
No mention of Atlantic Yards?! Really?!