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Culture Report II
Top 5 ways to be an Internet success
3. Select online properties crucial to developing your brand and make yourself known to them. Reinforce in real life.
Okay, you've adopted a cat (or a Miracle Bra) to bolster your brand, you've begged your brother to program a gorgeous minimal site, and you've bribed your little cousin to sign you up for 800 different annoying Web 2.0 apps—now you have to spread the word, Dawkins (2.0!) style.
This is where you spend your nights awake, staring into the melatonin-inhibiting LED glow of your MacBook Air, reading and commenting on selected online communities you've identified as crucial to developing your brand. Needless to say, if you're a knitter, you probably shouldn't waste your time commenting on gaming sites, etc.
Reach out to the actual human beings behind these properties, using a strategy I call "F&S" —friendship and stunts. That's really just marketing mixed with basic fifth-grade psychology —get their attention (for online types, it's better to do so IRL—there’s less competition at parties than in their inboxes) and befriend them. When site purveyors think about whom they want to write about, will they think of people they know—or people they don't? Um. Duh.
Time Out New York / Issue 669 : Jul 22–30, 2008
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Sorry that I'm just now catching up. And that I can't write all my thoughts in one whole box. Twitter is de-hydrating my thoughts into bite-size pieces.
OMG, Julia, this is the funniest (and most practical!) thing I've read from you yet. You crack me up! Thanks!
I've been a fan of the meme concept ever since I first read about it in Richard Dawkins book. Great way to get exposure and best of all there's a process to it.
Julia, Thanks for the great tips! I appreciate you sense of humor intertwined in the post to make it not only informative but enjoyable to read as well. Thanks again! OutsideMyBrain http://outsidemybrain.wordpress.com OutsideMyBrainAgain http://www.outsidemybrainagain.blogspot.com
Brilliant once again. Thank you Julia Allison. Not only do you dominate the "meme;" you are the definition. You make it all look effortless, yet your passion and hard work do not go unnoticed. You inspire me and intrigue me. Thanks for the article, I always wondered how you made it happen.
Julia, I've given you a lot of flak over the past few months, but truth be told: you fascinate me. You annoy me, you make me laugh, but at the end of the day - you ARE interesting. Now my question to you that will be obvious: what do you sell exactly? And isn't it a LOT easier if you look as pretty as you are?