Anatomy of a ticket

After you pay, where does your money go? Here’s a look at the costs.

By Maggie Samways

Jump @ Union Square Theatre

Also see: The New York Yankees | The Metropolitan Museum of Modern Art | Figurines @ Mercury Lounge | The Nutcracker @ New York City Ballet | La Traviata @ The Metropolitan Opera

Let’s say you buy a $65 seat for a martial-arts extravaganza. (Watch out for flying people.)

	From 63%, $40.95, the production has to pay: • the performers and support staff • additional royalties and artists’ fees • the director, choreographer and lighting designer • marketing expenses • theater rental
	Producers take 25% of that, $16.25, to pay back investors (and themselves).
	About another 12%, $7.80, goes to pay royalties to the owner of the show’s book.

Fun fact: Jump cost in excess of $1.5 million to produce. That means producers need to sell out at least four shows every week of its run to start making back money.

Source: Mark Maluso, producer

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Time Out New York / Issue 630 : Oct 25–31, 2007

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Comments

Posted by Susan C Bourque on Sat, Nov 03, 07, at 3:01pm

Andrew Zimbalist is Professor of Economics at Smith College, not Princeton University. I have no doubts that Princeton would love to claim him, but he is ours and we are proud of his scholarship. Please make the correction.

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